Let’s start with the negative: 95% of blogs are pretty much a waste of time professionally. If someone is blogging just to get some stuff out and doesn’t care about the results, that’s fine. Or if it’s part of your social life, not your professional life, then one can do whatever they want. But if you’re blogging as part of your platform, it’s a different story.
When I look at someone’s blog as a writer, if they haven’t posted in a week, I figure it’s not important to them, so therefore it’s not important. I’ve found that after three days, traffic to my blog drops considerably. That’s why Jen Talty and I alternate, with each of us posting once a week; myself in Tuesday and Jen on Friday. It’s a large commitment of time and energy but it’s part of our platform at Write It Forward.
Jenny Crusie and I used a blog very efficiently several years ago when we, in essence, wrote a book using the He Wrote/She Wrote format. I think this is a good idea if you have a nonfiction book you want to write. Write it on your blog. But I do not recommend posting your fiction on your blog.
One of the greatest uses of blogging is to go to OTHER people’s blogs and leave cogent comments. This is a good way of becoming known to those bloggers as we all read our own comments. I’ve been invited to present at major industry events because I went to someone’s blog and left comments that made sense and supported a platform they found intriguing.
I do a couple of group blogs, like this one. I also blog on the third Sunday of the month at WG2E. I think doing this extends my reach.
To be honest, there are times I feel like I’m running out of things to say. I’ve examined publishing and writing extensively over the years. In fact, many of my blogs end up in my books, such as The ShelfLess Book: The Complete Digital Author. About half that book were blogs that I pulled, put in order, and rewrote.
I believe the key to a good blog is knowing what your platform is going to be before you start blogging. How do you want to come off to people? Why would they come back to blog? Are you informing AND entertaining?